Blog Archives

Identifying Your Achievements

Greetings J445 Job Hunters.

Most of you have already retrieved your resumes. For those who have not, I’ll bring them to class Monday. I wanted to highlight some content from Amanda Locke’s resume, which I think can benefit many of you.

One of the challenges with describing your experience is to identify achievements that you’ve accomplished. In class I mentioned it’s fine to identify that you wrote and distributed news releases, but a sign of an achievement would actually be working with a reporter to secure news media coverage.

We’ve also discussed grabbing your baseline metrics in any social media work. This is where Locke’s resume comes into this discussion. Last semester she was doing PR for The Orion and helping to launch The Orion’s new smartphone app. One of her entries on her resume is this:

  • “Increased app downloads by 120 percent among Chico State students within four months.”

That statement clearly shows an impact of her PR efforts. And, it gives a potential employer a nice range of interview questions to toss her way:

  • Tell me how you made this happen?
  • What specific tactics did you employ?
  • How did you track the results?
  • When you spotted weaknesses in your efforts, how did you adjust your plan?

She can now practice the STAR approach to answering these types of questions: Situation, Task, Action, Result.

Achievements are not always easy to quantify, but it’s worth your time and effort to figure out how to identify accomplishments vs. just focusing on the tactical elements of your experience.

As always, I’m happy to brainstorm with you individually to uncover ways of identifying achievements in your work endeavors.

Best,
@DebraJChico

Start Crafting Your Professional Bio for Social Platforms

Hi J445 Job Hunters. I hope you got a lot out of yesterday’s whirlwind resume class. Just a reminder that I’m happy to go through resume drafts with you during office hours, which are:

  • Today: 11 a.m. – noon
  • Thursday: 9:30 a.m. – 11 a.m.

Since we’re focused on resumes now and diving into LinkedIn Monday, I thought I’d share a few interesting sources with you. Yesterday, I recommended The Daily Muse. These two articles I originally found there:

The New Resume Tool You (and Recruiters) Will Love

How to Write a Professional Bio for Twitter, Facebook, LinkedIn and Google+

One more gem about professional social bios is this one from CNN, Twitter Bios: Don’t Be A Rock Star Guru.

Regardless of your political beliefs, you have to admit that Hillary Clinton has a pretty sweet Twitter bio. I’m going to be reworking mine, which is accurate, but dull. Let’s see what you come up with in the coming weeks.

Best, @DebraJChico