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Digital Tracking = Money in the Bank

Greetings DMIers. In tomorrow’s class, we’ll first review your product logos, then we’ll revisit one of the monetization techniques we discussed last week: collecting information from consumers in their digital spaces.

This digital tracking is a business model that generates lots of money for companies, and it’s a legitimate business model for you to consider for your startup. It’s sometimes called infomediary, but the outcome is more commonly known as remarketing.

As we all know, there is no such thing as privacy if you’re a user of digital products like websites, social media channels, web-connected TVs or other smart devices that may fall under the Internet of Things (what Fast Company terms Privacy Hell). Ever used Tinder? The company has lots of data on you; 800 pages in the case of this journalist from The Guardian.

We’re going to explore how you are being tracked digitally, the types of data collected, who is tracking you and what you can do about it. We’ll do this by diving into Facebook’s data collection practices to start with.

If you’re interested in learning how this tracking works in the larger digital context and methods to try to protect yourself, check out these sources:

Please share in the comments if you have other resources you think students in the class should consider on this topic.

Best,
DebraJ

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