Blog Archives

Marketing & PR Strategy for Your Startup

Happy Friday, DMIers. We’ve made it through week 9, which means we’ve only got 4 weeks until the drafts of your Make $ Plan and product mockups are due.

Next week we’ll be focusing on Section 7 of the Make $ Plan, which is all about how to market your product.

GUEST SPEAKERS MONDAY

inkhousealumni
We have two J&PR alumni visiting class Monday from InkHouse PR in San Francisco. Julianna Young and Kayla Wilkinson will be sharing what it’s like to handle PR for startups and venture capitalists.  This is a great opportunity for you to throw questions their way that can help you be successful with Section 7 of your Make $ Plan.

HELPFUL RESOURCES
Here are a few items from Start Co that might help with your tasks:

Enjoy!

DebraJ

 

Marketing & PR for your startup

Good morning DMSers. In today’s class we’re going to start diving into the marketing and public relations section of your business plan. A lot of ground to cover here.

Aside from the Briggs text, I’d like to share the following resources which may prove helpful in the coming weeks:

Demographics of key social networking platforms from Pew Research Center.

Connecting with Customers: How to Market to Their Emotions from Entrepreneur.

Bootstrapping Your Way to Success, also from Entrepreneur.

More to come at 2 p.m.

Best,
@DebraJChico