Welcome DMI entrepreneurs. As we look toward week 2 of our startup adventure, we need to start expanding information sources you use on a regular basis. We do not have a course textbook to guide our collective learning. Instead, we’re going to be using a wide variety of sources from the digital space.
Explore the links below, start bookmarking sites and signing up for free enewsletters.
Entrepreneurs and Emerging Technology:
- Entrepreneur: the title of the publication says it all. And, sponsored content (a monetization tool) on the site gives you access to articles which may help you with DMI Brief #3 Now That’s Innovation (due Sept. 6): The 10 Tech Trends Driving Our Future and Will Artificial Intelligence Really Kill My Job?
- Fast Company: Sign up for Fast Co’s free email newsletter and the top stories come right to your inbox every morning.
- The Startup on Medium: This will be helpful as we dive into business plans and how you think about technology, marketing and audience segmentation.
- Haptical: a journalism startup focused on emerging technology.
- Axios: another journalism startup looking at emerging technology.
- What’s your favorite industry? Considering doing a Google search to find some startups in the industry you are most passionate about. You’ll probably find an Angel list, like this one, which also connects to monetization methods we’ll be discussing later.
Entrepreneurial Journalism: The challenge here is to start reviewing news media outlets you don’t normally follow and to understand how the startup culture applies to journalism. Here’s a few ideas to get you started:
- Nieman Lab: Great resource to glimpse what’s happening with entrepreneurial journalism, find info about new startups and how emerging technology is being used by reporters and news organizations. Sign up for the free enewsletter.
- Journalism Innovation on Medium: This content comes from the Tow-Knight Center for Entrepreneurial Journalism in NY city. The structure of our course is based on training I received several members of the Tow-Knight program. Medium was also a journalism startup.
- Startups for News: This content comes from the Global Editors Network. Also on Medium.
- Read Across the Aisle: Want to try out a journalism startup? This is a free app you can download for your smartphone. It’s designed to get you reading across a wide political spectrum. It’s currently one of my favorite journalism apps and it’s a good example of helping to solve a specific problem.
Feel free to add ideas for other sources we should follow as a class via the comments.
Twitter image source: Pexels.com
Good Mornings DMSers. We started a great discussion yesterday about corporate journalism, branded journalism and sponsored content. Just to make it more interesting, let’s also throw in these terms: content marketing and native advertising.
At our next class session, we’re going to continue this discussion by examining content samples to help differentiate these terms and to understand how they might apply to your digital media startups. Additionally, we’re going to dive into some of the ethical questions being discussed in news and PR circles on these topics.
Let’s also touch on this from a reader’s perspective: Can they differentiate between news and ads in the digital space? Does it even matter?
One of the sites we’ll examine is the Richmond Standard. As you’ll see in the following links, there are various points of view on this Chevron project:
A Chevron PR website pretends to be an objective news source, published in the Los Angeles Times.
Corporate Journalism is better than no journalism, a guest post published in PRNewser.
This article, which does not address the Chevron project, also sheds some interesting light on these topics:
What does the rise of brand journalism mean? For one thing, it means journalists have to up their game, published in GigaOm. I strongly recommend you dive into the hyperlinks within this piece.
I’m really looking forward to this conversation. Enjoy the articles.