Good afternoon DMIers. I hope you had a fantastic Labor Day weekend and are ready for week 3.
Tomorrow we’ll be diving into your digital media product concepts with Homework 1. We’ll be putting each product concept to the Sticky Test and brainstorm options for further development. We’ll also review Homework 2 and 3, which require you to start identifying details about your competitors and your market.
Here are some resources to help you find some inspiration in your work:
- Entrepreneur’s 100 Brilliant Companies to Watch in 2016 highlights innovators across a wide range of industries including fashion, health, business services, tech, recreation and food. This is a great resource for a quick dive into entrepreneurs in specific industries you’re passionate about. Who knows, you may find a competitor or two in this feature.
- Eight Practices of Successful Entrepreneurial Journalists is a good read to help spur lots of ideas around your digital media product: how you’ll make money, engage customers and how you’ll differentiate yourself from the competition.
Enjoy exploring your industries and fine-tuning your business ideas.
Greetings DMIers. We’re heading into Week 7 and we’ve got a fantastic week ahead.
First off, be sure to click over to the Homework and Resources tabs. Grab the revised versions of the course schedule and the DMI 1 Pagers. We’ll briefly chat about these at the start of our next session.
Dabbling in Design Tuesday
Most of Tuesday’s class session will be open lab time to work on two big design projects you have:
- Homework 6, which is your logo design, and
- Your overall product design. A draft version is due before Thanksgiving break.
You can use any software you choose for these design tasks. The lab has full access to Adobe’s Creative Cloud versions of Illustrator, Photoshop and InDesign. Adobe also offers a free 30-day trial of this software, which may prove helpful in November.
In terms of your product mockups, you can also explore the wide variety of wireframing tools available. Last fall’s group of students experimented with JustinMind and Balsamiq. But, there are many, many other options out there. Check out these articles to get a glimpse of the range:
- Creative Bloq: The 20 best wireframing tools
- DevZum: 18 Best User Experience (UX) and Wireframing Tools
The Hatch’s EmmKrem Visits Thursday
We have another amazing J&PR alumna visiting with us Thursday. Emmalee Kremer graduated from the news option in 2011. Currently, Emmalee is a senior account executive at The Hatch Agency in San Francisco. She’s worked with journalists from Wired, The New York Times, Re/code and Tech Crunch among many others.
Emmalee specializes in working with high-tech startups and venture capital companies. She’s going to talk about life working for startups in the public relations and marketing space. Since this is a big part of your Money & Marketing Plan, I’m sure you’ll have lots of questions to toss her way. Follow her on Twitter @EmmKrem.
Greetings DMIers. This Thursday we’ll have the first our of entrepreneur guest speakers. Our guests, Brittany Comas and Ally Dukkers, graduated from the Chico State J&PR program with the news option and are currently running various social media platforms for The Hunt.
The Hunt is a fashion startup located in San Francisco. The company’s about page explains that it “is a community powered mobile app that is transforming the way that people shop online. By empowering peers to suggest products for each other, The Hunt taps into the personal shopper inside all of us and creates a positive community centered on fashion and individual style.”
Brittany and Ally are going to discuss:
- Career path: how they moved from reporters at The Orion to social media goddesses in San Francisco.
- Their jobs at The Hunt
- What it’s like working for a technology startup
- How your journalism skill sets translate well to startup companies
- Recommendations for landing jobs in the tech space
I’m sure our guests can give you a wealth of ideas for your digital media product concepts. Do your research and bring lots of questions.
Happy Friday DMSers.
I’ll be bringing Google Glass to class Monday. We’ll have about an hour or so for everyone to get their hands on it. I’ll also bring information regarding our developers license in case anyone is interested in developing a Glass card (that’s what Google calls apps for Glass).
It’s pretty cool technology but it’s definitely got its challenges as noted in the articles below. We’ll discuss how Google has rolled out the product thus far, the Glass Explorer community, and some of the challenges I’ve experienced playing with Glass thus far.