Blog Archives

Design Dabbling & Exploring Hoodline

Good morning, DMIers. We’re just over a week away from spring break, so I wanted to give an overview of deadlines and tasks we’ll be completing prior to the break.

Today: DMI Brief 4

We’re going to be reviewing how to effectively name products. It’s a tricky proposition to name your product: it’s got to be creative, connect with your market and not already owned by someone else. Here are some tools that might help you with this task:

  • Name Robot: this site offers some free elements including tips on naming, how to research ownership and tools that might help with the creative process.
  • Sticky Branding’s article The Power of Symbols in Branding provides a good review of symbolism and how the eye processes visual info.
  • Startup Stash has a long list of tools focusing on various aspects of product naming.

After our naming exercise, we’ll review Homework 6, which leads us into Monday.

Monday: Dabbling in Design

Deadlines:

  • DMI Brief #5, which focuses on money and how to get your market to part with it.
  • Mini-Pitch #1: You’ll present your Problem – Solution segment to the class in 60 seconds. Remember, you’ve got to tell an interesting story, not just spew data.

Most of this class session will be open lab time to work on two big design projects:

  • Developing your company color palette, font sets and logo.
  • Creating your product mockup via wireframing tools.

If you’re new to design principles, you’ll find these sources are helpful:

Wednesday:  An Introduction to Hoodline

Brittany Hopkins

J&PR alumna Brittany Hopkins will be joining us March 8 to talk about Hoodline, a San Francisco based digital media news company. Hoodline started in 2010 as a blog about the Lower Haight and has built itself into one of the “largest news sites in the city, with dozens of freelancers writing about their neighborhoods.”

Hopkins joined Hoodline in 2015 as a neighborhood editor and is currently the associate San Francisco editor. Photo above from her LinkedIn profile.

Homework 5 Deadline

The outcomes of your market research must be submitted no later than 3 p.m., Friday, March 10. This is a change from the course schedule. You’ll be submitting it via email.

Depending on the file sizes of your interview recordings or video sessions, you may need to provide this segment of the assignment via Dropbox or loading it into the course dock in the Mac Lab. Let me know if you have any questions or problems in this area.

Best,
@DebraJChico

Featured image source: Unsplash.com; CC Zero License

 

Marketing & PR Strategy for Your Startup

Happy Friday, DMIers. We’ve made it through week 9, which means we’ve only got 4 weeks until the drafts of your Make $ Plan and product mockups are due.

Next week we’ll be focusing on Section 7 of the Make $ Plan, which is all about how to market your product.

GUEST SPEAKERS MONDAY

inkhousealumni
We have two J&PR alumni visiting class Monday from InkHouse PR in San Francisco. Julianna Young and Kayla Wilkinson will be sharing what it’s like to handle PR for startups and venture capitalists.  This is a great opportunity for you to throw questions their way that can help you be successful with Section 7 of your Make $ Plan.

HELPFUL RESOURCES
Here are a few items from Start Co that might help with your tasks:

Enjoy!

DebraJ

 

Dabbling in design and visiting with The Hatch Agency

Greetings DMIers. We’re heading into Week 7 and we’ve got a fantastic week ahead.

First off, be sure to click over to the Homework and Resources tabs. Grab the revised versions of the course schedule and the DMI 1 Pagers. We’ll briefly chat about these at the start of our next session.

Dabbling in Design Tuesday

Most of Tuesday’s class session will be open lab time to work on two big design projects you have:

  • Homework 6, which is your logo design, and
  • Your overall product design. A draft version is due before Thanksgiving break.

You should check out this very useful article from Canva, 25 Epic Design Tips for Non-Designers.

You can use any software you choose for these design tasks. The lab has full access to Adobe’s Creative Cloud versions of Illustrator, Photoshop and InDesign. Adobe also offers a free 30-day trial of this software, which may prove helpful in November.

In terms of your product mockups, you can also explore the wide variety of wireframing tools available. Last fall’s group of students experimented with JustinMind and Balsamiq. But, there are many, many other options out there. Check out these articles to get a glimpse of the range:

The Hatch’s EmmKrem Visits Thursday

We have another amazing J&PR alumna visiting with us Thursday. Emmalee Kremer graduated from the news option in 2011. Currently, Emmalee is a senior account executive at The Hatch Agency in San Francisco. She’s worked with journalists from Wired, The New York Times, Re/code and Tech Crunch among many others.

Emmalee specializes in working with high-tech startups and venture capital companies. She’s going to talk about life working for startups in the public relations and marketing space. Since this is a big part of your Money & Marketing Plan, I’m sure you’ll have lots of questions to toss her way. Follow her on Twitter @EmmKrem.

Best,

@DebraJChico

Get in on The Hunt with Comas and Dukkers

Greetings DMIers. This Thursday we’ll have the first our of entrepreneur guest speakers. Our guests, Brittany Comas and Ally Dukkers, graduated from the Chico State J&PR program with the news option and are currently running various social media platforms for The Hunt.

The Hunt is a fashion startup located in San Francisco. The company’s about page explains that it “is a community powered mobile app that is transforming the way that people shop online. By empowering peers to suggest products for each other, The Hunt taps into the personal shopper inside all of us and creates a positive community centered on fashion and individual style.”

Brittany and Ally are going to discuss:

  • Career path: how they moved from reporters at The Orion to social media goddesses in San Francisco.
  • Their jobs at The Hunt
  • What it’s like working for a technology startup
  • How your journalism skill sets translate well to startup companies
  • Recommendations for landing jobs in the tech space

I’m sure our guests can give you a wealth of ideas for your digital media product concepts. Do your research and bring lots of questions.

Best,

@DebraJChico