Category Archives: J398 Social Media Strategy
Social media strategy for news and public relations professionals in training.
Amazing how time is flying by!
In Monday’s class we’ll be highlighting your work on the big screen. We’re definitely going to watch the video elevator pitches. If time allows, we’ll dive into your portfolio work samples too.
I have office hours tomorrow from 9:30 – 11 a.m. if you need assistance. This is your last chance before the assignments are due to get my help.
Some articles that may be helpful:
- Mashable has piece about how to transform your boring resume to something more enticing to hiring managers.
- The Daily Muse is highlighting 14 Stunning Ways to Build Your Personal Website. Those of you struggling may find this very helpful.
LinkedIn note: while you’re polishing your work for the online portfolio, don’t forget to place your best pieces inside your LinkedIn profile. And, be sure to update the website link in your contact area. You want to make it as easy as possible for potential employers to view your skill sets.
I look forward to seeing your online sites in the next few days.
Happy Wednesday J445 Job Hunters. Standing out in positive ways from your competitors is the focus of our next class session.
Our guest speaker is Kristina Richmann who graduated from our program in 2011. Kristina is now a senior account executive with Vantage PR. She specializes in public relations and social media marketing. Her clients have been featured in top technology and mainstream publications, including ABC News, FOXBusiness, The Wall Street Journal, Ars Technica, GigaOM, Lifehacker, Engadget and more.
During her 8 a.m. chat she’ll identify specific things you can do during the job hunt to separate yourself from the competition. We’ll also have time for questions you have about the job-hunt process.
At 9 a.m. she’ll be in TGC discussing crisis PR and working with journalists to secure media coverage. Everyone is welcome to attend this session if you’re interested.
Be sure to check out the course Guest Speaker Policy if you have not already done so.
Also, your big project — portfolio, video elevator pitch and cover letter — is due in 19 days. Are you making solid progress on it? If not, come see me next week during office hours for whatever assistance you need.
Greetings J445 Job Hunters. I hope you’re enjoying the short week.
Danielle is going to discuss interviewing — how to do it well, pitfalls to avoid, preparation and how to follow up with a potential employer after an interview.
Be sure to review the class Guest Speaker Policy as well.
Have a great weekend.
Happy April J455 job hunters. With only 48 days to go I can’t seem to decide if time is flying by or starting to drag its feet. Tell me how you’re feeling about the speed with which we’re headed to graduation May 18:
We’ve got a jam-packed month ahead of us. Here’s what’s on tap:
April 7: Guest Speaker Danielle Salvato-Earl
Danielle is an account manager at Kulesa Faul PR in the Bay Area. She’s going to discuss in the ins and outs of interviewing.
April 7 is also the start of Mandatory Advising Week and open applications for Tehama Group Communications’ fall team.
April 14: Guest Speaker Kristina Richmann
Kristina is a senior account executive at Vantage PR where she works with technology clients focusing on mobile, advertising, interactive TV, music, connected car, smart grid and telecom sectors. She’ll be sharing how to stand out in positive ways during the job hunt process.
April 16: Crocker & Crocker Summer Internship Info Session (see last week’s email).
April 18: San Francisco site visit trip.
April 21: SETs & Walt & Co.
8 – 8:50 a.m.: Student evaluations of teachers and Q&A for the portfolio assignment.
9-9:50 a.m. Guest Speaker Ian Twamley from Walt & Co. will be discussing what to expect in your first six to nine months on the job.
10 – Noon: Ian will be conducting first round interviews for Walt & Co.’s paid summer internship program. See my post on the department’s Facebook page for more info. Resume should be submitted to Walt & Co. before the end of this week to be considered for internship spot.
April 28: Portfolio Deadline
The big assignment is due: online portfolio, cover letter and video elevator pitch. We’ll be doing class presentations of your work.
Let’s take a collective deep breath, then dive on in!
Greetings J445 Job Hunters.
Monday’s class session is going to focus on a very important topic: MONEY!
We’re going to have a guest speaker who will teach you how to negotiate your salary. This topic definitely covers money, but as you’ll soon discover, there are other elements of your compensation package that you can negotiate with a potential employer.
Our guest speaker is Jodie Rettinhouse, career adviser with Chico State’s Career Center. I often get emails from alumni who tell me they got more starting pay or other perks in their first job because they followed the tactics that Jodie outlines.
The Daily Muse has a nice collection of links to articles about how to ask for a raise, negotiate your salary, and the homework you need to do before you start the process. Check those out here.
Money is often a challenging topic for soon-to-be professionals to cover. Last year, Forbes produced this piece, 11 Essential Money Tips for New College Grads, which you might find helpful.
Jodie is going to be the first of five guest speakers we’ll have in the coming weeks. Be sure to review the Guest Speaker Policy and come prepared to engage.
Good morning J445 Job Hunters. I hope you’re enjoying this nice RAINY morning in Chico, California. I had a wonderful time jogging in Bidwell Park with my dogs in the rain. It felt like such a novelty.
We have an action-packed class session lined up for Monday. We’ll be covering elevator pitches, cover letters and lining up your references. All incredibly important elements of your job-hunting tool kit.
Check out each assignment sheet in the homework tab before class. And, take a look at the following online resources:
Elevator Pitches: SHIFT Communications has a great piece about networking with professionals while you’re still in college. Take particular note of the entry about elevator pitches, which are useful in situations like this Friday’s site visit to Sacramento PR agencies, career fairs hosted on campus, in-class opportunities to network with alumni (we have five coming soon!), etc.
Cover Letters: I like to think of cover letters as mini-feature stories that connect you to a company. However, many students feel challenged to craft a cover letter that goes beyond the templates you can find online. The Daily Muse has an interesting piece which might help, The Mind Trick That Will Change the Way You Write Cover Letters Forever.
References: Sometimes references can make or break your ability to get a job offer. Oftentimes, students don’t think about the time and effort it takes to line up the right group of people to be your reference, the key questions you need to ask them BEFORE you put them on your list, and how to manage the relationship during the job-hunt process.
LinkedIn Profiles: I’m slowly making my way through these. I’ll be emailing your critique sheets once I’ve got them all done.
Greetings J445 Job Hunters.
Most of you have already retrieved your resumes. For those who have not, I’ll bring them to class Monday. I wanted to highlight some content from Amanda Locke’s resume, which I think can benefit many of you.
One of the challenges with describing your experience is to identify achievements that you’ve accomplished. In class I mentioned it’s fine to identify that you wrote and distributed news releases, but a sign of an achievement would actually be working with a reporter to secure news media coverage.
We’ve also discussed grabbing your baseline metrics in any social media work. This is where Locke’s resume comes into this discussion. Last semester she was doing PR for The Orion and helping to launch The Orion’s new smartphone app. One of her entries on her resume is this:
- “Increased app downloads by 120 percent among Chico State students within four months.”
That statement clearly shows an impact of her PR efforts. And, it gives a potential employer a nice range of interview questions to toss her way:
- Tell me how you made this happen?
- What specific tactics did you employ?
- How did you track the results?
- When you spotted weaknesses in your efforts, how did you adjust your plan?
She can now practice the STAR approach to answering these types of questions: Situation, Task, Action, Result.
Achievements are not always easy to quantify, but it’s worth your time and effort to figure out how to identify accomplishments vs. just focusing on the tactical elements of your experience.
As always, I’m happy to brainstorm with you individually to uncover ways of identifying achievements in your work endeavors.