DMI: How to Conduct Research with Your Market

Happy Sunday DMIers: Friendly reminder that Homework 5: Research Plan is due tomorrow in class. Do not publish it to your blog/learning journal. Instead, bring the electronic file to class since we’ll be workshopping these plans during our session.

Also, make sure that your research plan reflects our key discussion points from last class session, namely:

  • Introduction that does not give away your definition of the problem or your solution.
  • Clear description of the research methods you plan to use.
  • The exact questions in the exact order you’re going to ask them (remember big picture to little picture?).
  • And, you’ll need to have some type of visual mockup of your product concept – paper sketches are fine for tomorrow but a better approach is POP.

In addition to the resources highlighted last week, you might find these two articles helpful as they expand on many of our key points:

Have a great rest of the day. I’ll see you tomorrow.


About debrajchico

I teach public relations for Chico State's Department of Journalism & Public Relations. Over the 20+ years of my career I've worked in high-tech agency, governmental and nonprofit PR. I teach courses in entrepreneurial journalism, writing and publication design, PR strategy, advise our student-managed PR agency, and oversee our internship program.

Posted on October 1, 2017, in Digital Media Startups and tagged . Bookmark the permalink. Leave a comment.

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