Researching & Talking to Your Market

Greetings, DMIers. I hope you found Monday’s Sticky Test exercise helpful along with today’s brainstorming sessions around markets and competitors.

I wanted to highlight another resource for secondary research on your markets that may be helpful: Ibis World. Chico State has access to this via library resources. Consider exploring this one if you don’t get good connections via:

Monday we’ll be focusing on conducting original research with your potential market (Homework 5). This research may help to determine if your idea is just that — an idea — or if there is potential to make it something more. This is a crucial stage for any entrepreneur.

Before class, be sure that you take a look at Mashable’s How to Solicit the Customer Feedback Your Startup Needs.

Final point, remember that your final concept must have a significant news element built into it. The NiemanLab is a fantastic source to help generate ideas in this area.

Lots of great stuff to contemplate this weekend.


About debrajchico

I teach public relations for Chico State's Department of Journalism & Public Relations. Over the 20+ years of my career I've worked in high-tech agency, governmental and nonprofit PR. I teach courses in entrepreneurial journalism, writing and publication design, PR strategy, advise our student-managed PR agency, and oversee our internship program.

Posted on September 20, 2017, in Digital Media Startups and tagged , , , , . Bookmark the permalink. Leave a comment.

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