Monthly Archives: September 2017

Researching & Talking to Your Market

Greetings, DMIers. I hope you found Monday’s Sticky Test exercise helpful along with today’s brainstorming sessions around markets and competitors.

I wanted to highlight another resource for secondary research on your markets that may be helpful: Ibis World. Chico State has access to this via library resources. Consider exploring this one if you don’t get good connections via:

Monday we’ll be focusing on conducting original research with your potential market (Homework 5). This research may help to determine if your idea is just that — an idea — or if there is potential to make it something more. This is a crucial stage for any entrepreneur.

Before class, be sure that you take a look at Mashable’s How to Solicit the Customer Feedback Your Startup Needs.

Final point, remember that your final concept must have a significant news element built into it. The NiemanLab is a fantastic source to help generate ideas in this area.

Lots of great stuff to contemplate this weekend.