Personal Data as a Business Model

Greetings DMIers. In class today we’ll be taking a deep dive into Facebook. Specifically, we’re going to further explore how you are being tracked digitally, the types of data collected, who is tracking you and what you can do about it.

As we all know, there is no such things as privacy if you’re a user of digital products like websites, social media channels, web-connected TVs or other smart devices that may fall under the Internet of Things (what Fast Company terms Privacy Hell).

This digital tracking is a business model that generates lots of money for companies, and it’s a business model for you to consider for your startup. It’s sometimes called infomediary, but today it’s more commonly known as remarketing, which is the result of the digital tracking.

To explore how this tracking works and methods to try to protect yourself, check out these sources:

Please share in the comments if you have other resources you think students in the class should consider on this topic.


Image source credit: Creative Commons Zero License, Unsplash, Fabian Blank.

About debrajchico

I teach public relations for Chico State's Department of Journalism & Public Relations. Over the 20+ years of my career I've worked in high-tech agency, governmental and nonprofit PR. I teach courses in entrepreneurial journalism, writing and publication design, PR strategy, advise our student-managed PR agency, and oversee our internship program.

Posted on March 22, 2017, in Digital Media Startups. Bookmark the permalink. Leave a comment.

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