Personal Data as a Business Model
Greetings DMIers. In class today we’ll be taking a deep dive into Facebook. Specifically, we’re going to further explore how you are being tracked digitally, the types of data collected, who is tracking you and what you can do about it.
As we all know, there is no such things as privacy if you’re a user of digital products like websites, social media channels, web-connected TVs or other smart devices that may fall under the Internet of Things (what Fast Company terms Privacy Hell).
This digital tracking is a business model that generates lots of money for companies, and it’s a business model for you to consider for your startup. It’s sometimes called infomediary, but today it’s more commonly known as remarketing, which is the result of the digital tracking.
To explore how this tracking works and methods to try to protect yourself, check out these sources:
- ProPublica’s Breaking The Black Black Box
- Fast Company’s A Dead Simple Tool To Find Out What Facebook Knows About You
- TED-Ed’s How to Protect Your Online Privacy
- Consumer Reports’ 66 Ways to Protect Your Privacy Right Now
Please share in the comments if you have other resources you think students in the class should consider on this topic.