Monthly Archives: March 2017

Personal Data as a Business Model

Greetings DMIers. In class today we’ll be taking a deep dive into Facebook. Specifically, we’re going to further explore how you are being tracked digitally, the types of data collected, who is tracking you and what you can do about it.

As we all know, there is no such things as privacy if you’re a user of digital products like websites, social media channels, web-connected TVs or other smart devices that may fall under the Internet of Things (what Fast Company terms Privacy Hell).

This digital tracking is a business model that generates lots of money for companies, and it’s a business model for you to consider for your startup. It’s sometimes called infomediary, but today it’s more commonly known as remarketing, which is the result of the digital tracking.

To explore how this tracking works and methods to try to protect yourself, check out these sources:

Please share in the comments if you have other resources you think students in the class should consider on this topic.

Best,
DebraJChico

Image source credit: Creative Commons Zero License, Unsplash, Fabian Blank.

Design Dabbling & Exploring Hoodline

Good morning, DMIers. We’re just over a week away from spring break, so I wanted to give an overview of deadlines and tasks we’ll be completing prior to the break.

Today: DMI Brief 4

We’re going to be reviewing how to effectively name products. It’s a tricky proposition to name your product: it’s got to be creative, connect with your market and not already owned by someone else. Here are some tools that might help you with this task:

  • Name Robot: this site offers some free elements including tips on naming, how to research ownership and tools that might help with the creative process.
  • Sticky Branding’s article The Power of Symbols in Branding provides a good review of symbolism and how the eye processes visual info.
  • Startup Stash has a long list of tools focusing on various aspects of product naming.

After our naming exercise, we’ll review Homework 6, which leads us into Monday.

Monday: Dabbling in Design

Deadlines:

  • DMI Brief #5, which focuses on money and how to get your market to part with it.
  • Mini-Pitch #1: You’ll present your Problem – Solution segment to the class in 60 seconds. Remember, you’ve got to tell an interesting story, not just spew data.

Most of this class session will be open lab time to work on two big design projects:

  • Developing your company color palette, font sets and logo.
  • Creating your product mockup via wireframing tools.

If you’re new to design principles, you’ll find these sources are helpful:

Wednesday:  An Introduction to Hoodline

Brittany Hopkins

J&PR alumna Brittany Hopkins will be joining us March 8 to talk about Hoodline, a San Francisco based digital media news company. Hoodline started in 2010 as a blog about the Lower Haight and has built itself into one of the “largest news sites in the city, with dozens of freelancers writing about their neighborhoods.”

Hopkins joined Hoodline in 2015 as a neighborhood editor and is currently the associate San Francisco editor. Photo above from her LinkedIn profile.

Homework 5 Deadline

The outcomes of your market research must be submitted no later than 3 p.m., Friday, March 10. This is a change from the course schedule. You’ll be submitting it via email.

Depending on the file sizes of your interview recordings or video sessions, you may need to provide this segment of the assignment via Dropbox or loading it into the course dock in the Mac Lab. Let me know if you have any questions or problems in this area.

Best,
@DebraJChico

Featured image source: Unsplash.com; CC Zero License