Monthly Archives: September 2016

Life as a Content Producer

Greetings DMIers. Happy Monday and welcome to week 5 of the semester. We’re having our first guest speaker this week.

Amanda Hasaka will be joining us via Skype from Los Angeles on Wednesday. She is a content producer with Time Inc. and a former digital producer with Disney ABC Television Group. Amanda has been working in the entertainment industry for more than five years.

Amanda is going to talk about Time’s INSTANT video platform, a mobile-first site she helped to launch earlier this year. I think you’ll find that Amanda is a great example of an intrapreneur. In LinkedIn chats she mentioned that her job is in a space that’s constantly changing and the platform she’s working with now didn’t necessarily exist a few years ago.

In addition to INSTANT, she’ll talk about:

  • Her career path: how did she move from Chico State’s J&PR program to her current position with Time
  • What her job as a content producer involves
  • How she measures the effectiveness of her product
  • Q&A


Check out some of the news coverage about the product:


Do your research and bring lots of questions.


Best, @DebraJChico



The Value of Talking to Your Market

Greetings, DMIers. I’m glad most of you fund the Sticky Test exercise helpful in brainstorming your initial product concepts. It’s interesting to see the direction that everyone is moving in.

When we did the Sticky Test many of you reported that the “Unexpected” and “Story” traits were a challenge at this point. For the story component, take a look at Entrepreneur’s Five Blueprints for Your Brand’s Story. Good one to bookmark for future reference.

Monday we’ll be focusing on conducting original research with your potential market. This research will help to identify if your customers experience The Problem in the same way that you. It may also help to determine if your idea is just that — an idea — or if there is potential to make it something more. This is a crucial stage for any entrepreneur.

Be sure that you take a look at Mashable’s How to Solicit the Customer Feedback Your Startup Needs before class.

The NiemanLab is also fantastic source to dive into. Remember that your final concept must have a significant news element built into it. As you continue to develop your idea think about how you’re going to include traditional journalistic elements: news storytelling, generating original content via blog posts or other news content formats, perhaps partnerships to showcase great content from other journalists. And, some of you are looking at localization issues – how can you build a hyperlocal news element into your idea?

Lots of great stuff to contemplate this weekend.


Image Source: Realistic Shots, Creative Commons Zero license

Find Inspiration: Entrepreneur’s 100 Brilliant Companies to Watch

Good afternoon DMIers. I hope you had a fantastic Labor Day weekend and are ready for week 3.

Tomorrow we’ll be diving into your digital media product concepts with Homework 1. We’ll be putting each product concept to the Sticky Test and brainstorm options for further development. We’ll also review Homework 2 and 3, which require you to start identifying details about your competitors and your market.

Here are some resources to help you find some inspiration in your work:

  • Entrepreneur’s 100 Brilliant Companies to Watch in 2016 highlights innovators across a wide range of industries including fashion, health, business services, tech, recreation and food. This is a great resource for a quick dive into entrepreneurs in specific industries you’re passionate about. Who knows, you may find a competitor or two in this feature.

Enjoy exploring your industries and fine-tuning your business ideas.