Welcome to JOUR 451: Digital Media Innovation for News & PR

Greetings DMIers: I hope you had a successful first week of the fall 2016 semester.

We’re going to do a Design Thinking activity that was created by the Institute of Design at Stanford. In our class session you will:

  • Brainstorm the gift-giving experience with a partner.
  • Based on that brainstorm you’ll develop a product prototype.
  • Then, you’ll test that prototype with your partner.

The pace will be quick and that’s intentional. Remember to spend some time before class thinking about your last gift-giving experience. Think about the process, not just the person you gave a gift to and what the actual gift was. Also, think about your personal motivations in this activity.

Bring to class any tools that will help you with creativity. I’ll bring sugar and something healthy to snack on.

You also want to start your brain churning on your DMI product concept task. A few ways to help you jump start your creativity:

  • Google search entrepreneurs and startup companies in the industries you’re most passionate about. Start looking at what innovation is happening now in those areas. Also, research the companies you most want to work for. Who are the intrapreneurs at those companies and what innovations are they creating?
  • 1 Pager: Now That’s Innovation (due Wednesday).
  • Homework 1 (due Sept. 7) forces you to put into writing some initial product concepts.

A key point to keep in mind about this product concept creation:

  • The most successful products solve a specific problem the market feels. It will be key for you to be able to clearly define The Problem your market faces. I often refer to this as your customer’s pain point.
  • Here’s the link to the Instagram founder’s comments on finding the problem we saw in class.

Enjoy the rest of your weekend. I’ll see you Monday.



Twitter image source: Startup Stock Photos, CCO license

About debrajchico

I teach public relations for Chico State's Department of Journalism & Public Relations. Over the 20+ years of my career I've worked in high-tech agency, governmental and nonprofit PR. I teach courses in entrepreneurial journalism, writing and publication design, PR strategy, advise our student-managed PR agency, and oversee our internship program.

Posted on August 26, 2016, in Digital Media Startups and tagged , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: