Monthly Archives: October 2015

Dabbling in design and visiting with The Hatch Agency

Greetings DMIers. We’re heading into Week 7 and we’ve got a fantastic week ahead.

First off, be sure to click over to the Homework and Resources tabs. Grab the revised versions of the course schedule and the DMI 1 Pagers. We’ll briefly chat about these at the start of our next session.

Dabbling in Design Tuesday

Most of Tuesday’s class session will be open lab time to work on two big design projects you have:

  • Homework 6, which is your logo design, and
  • Your overall product design. A draft version is due before Thanksgiving break.

You should check out this very useful article from Canva, 25 Epic Design Tips for Non-Designers.

You can use any software you choose for these design tasks. The lab has full access to Adobe’s Creative Cloud versions of Illustrator, Photoshop and InDesign. Adobe also offers a free 30-day trial of this software, which may prove helpful in November.

In terms of your product mockups, you can also explore the wide variety of wireframing tools available. Last fall’s group of students experimented with JustinMind and Balsamiq. But, there are many, many other options out there. Check out these articles to get a glimpse of the range:

The Hatch’s EmmKrem Visits Thursday

We have another amazing J&PR alumna visiting with us Thursday. Emmalee Kremer graduated from the news option in 2011. Currently, Emmalee is a senior account executive at The Hatch Agency in San Francisco. She’s worked with journalists from Wired, The New York Times, Re/code and Tech Crunch among many others.

Emmalee specializes in working with high-tech startups and venture capital companies. She’s going to talk about life working for startups in the public relations and marketing space. Since this is a big part of your Money & Marketing Plan, I’m sure you’ll have lots of questions to toss her way. Follow her on Twitter @EmmKrem.

Best,

@DebraJChico