The Value of Talking to Your Market
Greetings, DMI class. I hope you found yesterday’s class session helpful in brainstorming your initial new product concepts. It’s interesting to see the direction that everyone is moving in.
Tomorrow we’ll be focusing on conducting original research with your potential market on your concepts. This may help to determine if your idea is just that — an idea — or if there is potential to make it something more. Briggs Chapter 5 hit on this point well.
When we did the sticky test many of you reported that the “Unexpected” and “Story” traits were a challenge at this point. Talking to your market may yield some interesting ideas on those fronts. I found this NiemanLab article that highlights an unexpected element quite well: Soon, publishers will be able to determine when smartphone users are bored and push content at them.
The NiemanLab is a fantastic source to dive into. Remember that your final concept must have a significant news element built into it. As you continue to develop your idea think about how you’re going to include journalistic elements: news storytelling, generating original content via blog posts like The Atlantic is doing, or other news content formats like podcasting, perhaps partnerships to showcase great content from other journalists, etc. And, some of you are looking at localization aspects – how can you build a hyperlocal news element into your idea?