Color, Type and Avoiding Clichés: Let’s Dive Into Logo Design

Greetings DMSers. I hope that you found yesterday’s session about product names helpful. Many of you discovered through our exercise that your original product name would not work for a variety of reasons, but we did a pretty good job as a group helping to brainstorm alternatives.

I wanted to share a few more resources to help you with the logo design phase. The links on the assignment sheet focused a lot on the psychology of color and why certain colors may be good choices for certain types of products and brands. The links below focus more on considerations for the actual design:

I’m a firm believer in the KISS concept: Keep It Simple, Straightforward. We’re not design pros, so the simple approach is often the best approach at this phase of entrepreneurial journalism life.

We’ll have time during the second half of Monday’s class to start work on logo design. Bring your product name ideas and some sketches of what you’re contemplating to class and we’ll get rolling.


About debrajchico

I teach public relations for Chico State's Department of Journalism & Public Relations. Over the 20+ years of my career I've worked in high-tech agency, governmental and nonprofit PR. I teach courses in entrepreneurial journalism, writing and publication design, PR strategy, advise our student-managed PR agency, and oversee our internship program.

Posted on September 23, 2014, in Digital Media Startups and tagged , , , . Bookmark the permalink. Leave a comment.

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