Learning to Pitch About Yourself

Good morning J445 Job Hunters. I hope you’re enjoying this nice RAINY morning in Chico, California. I had a wonderful time jogging in Bidwell Park with my dogs in the rain. It felt like such a novelty.

We have an action-packed class session lined up for Monday. We’ll be covering elevator pitches, cover letters and lining up your references. All incredibly important elements of your job-hunting tool kit.

Check out each assignment sheet in the homework tab before class. And, take a look at the following online resources:

Elevator Pitches: SHIFT Communications has a great piece about networking with professionals while you’re still in college. Take particular note of the entry about elevator pitches, which are useful in situations like this Friday’s site visit to Sacramento PR agencies, career fairs hosted on campus, in-class opportunities to network with alumni (we have five coming soon!), etc.

Cover Letters: I like to think of cover letters as mini-feature stories that connect you to a company. However, many students feel challenged to craft a cover letter that goes beyond the templates you can find online. The Daily Muse has an interesting piece which might help, The Mind Trick That Will Change the Way You Write Cover Letters Forever.

References: Sometimes references can make or break your ability to get a job offer. Oftentimes, students don’t think about the time and effort it takes to line up the right group of people to be your reference, the key questions you need to ask them BEFORE you put them on your list, and how to manage the relationship during the job-hunt process.

Check out this blog from The Ladders to help get your reference search off to a good start: Three Ways to Kiss a Job Offer Goodbye.

LinkedIn Profiles: I’m slowly making my way through these. I’ll be emailing your critique sheets once I’ve got them all done.



About debrajchico

I teach public relations for Chico State's Department of Journalism & Public Relations. Over the 20+ years of my career I've worked in high-tech agency, governmental and nonprofit PR. I teach courses in entrepreneurial journalism, writing and publication design, PR strategy, advise our student-managed PR agency, and oversee our internship program.

Posted on February 26, 2014, in J398 Social Media Strategy and tagged , , . Bookmark the permalink. Leave a comment.

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