Identifying Your Achievements

Greetings J445 Job Hunters.

Most of you have already retrieved your resumes. For those who have not, I’ll bring them to class Monday. I wanted to highlight some content from Amanda Locke’s resume, which I think can benefit many of you.

One of the challenges with describing your experience is to identify achievements that you’ve accomplished. In class I mentioned it’s fine to identify that you wrote and distributed news releases, but a sign of an achievement would actually be working with a reporter to secure news media coverage.

We’ve also discussed grabbing your baseline metrics in any social media work. This is where Locke’s resume comes into this discussion. Last semester she was doing PR for The Orion and helping to launch The Orion’s new smartphone app. One of her entries on her resume is this:

  • “Increased app downloads by 120 percent among Chico State students within four months.”

That statement clearly shows an impact of her PR efforts. And, it gives a potential employer a nice range of interview questions to toss her way:

  • Tell me how you made this happen?
  • What specific tactics did you employ?
  • How did you track the results?
  • When you spotted weaknesses in your efforts, how did you adjust your plan?

She can now practice the STAR approach to answering these types of questions: Situation, Task, Action, Result.

Achievements are not always easy to quantify, but it’s worth your time and effort to figure out how to identify accomplishments vs. just focusing on the tactical elements of your experience.

As always, I’m happy to brainstorm with you individually to uncover ways of identifying achievements in your work endeavors.


About debrajchico

I teach public relations for Chico State's Department of Journalism & Public Relations. Over the 20+ years of my career I've worked in high-tech agency, governmental and nonprofit PR. I teach courses in entrepreneurial journalism, writing and publication design, PR strategy, advise our student-managed PR agency, and oversee our internship program.

Posted on February 20, 2014, in J398 Social Media Strategy and tagged , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: