Diving into Mobile

Happy Halloween DMSers.

I wanted to share a few quick notes regarding upcoming course elements.

It’s All About Mobile

Tomorrow’s blog topic is about mobile and its business impact on the industry you’ve selected for your new product. Additionally, one element of your business plan requires you to outline a mobile-first strategy as part of your marketing and PR plan.

I thought this article in Forbes, 7 Ways Mobile Will Change Business in 2014, would be of interest.

Monday’s Activities

We have a jam packed Monday session, which will include:

Verbal Presentations

  • Entrepreneur interviews: these are informal and should focus on your interview subject and key points that you learned from this source. Also, how has this information influenced your product development.
  • Product pitches: In less than 5 minutes you’ll need to cover your problem, solution, market, primary feature and revenue generation. Some type of visual element is also required.

Business Plan Review

  • Your draft business plan is due. Bring it in print format.
  • We’ll break into small teams for focused review and critique.

Have a safe Halloween and a highly productive weekend working on your DMS products.

About debrajchico

I teach public relations for Chico State's Department of Journalism & Public Relations. Over the 20+ years of my career I've worked in high-tech agency, governmental and nonprofit PR. I teach courses in entrepreneurial journalism, writing and publication design, PR strategy, advise our student-managed PR agency, and oversee our internship program.

Posted on October 31, 2013, in Digital Media Startups and tagged , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: