Is This Shopping Nirvana?

Good morning DMSers.

A few random items to share this morning…

Monday’s Verbal Pitch Session
Everyone did a nice job with the 60-second Problem-Solution exercise. I mentioned you need to be prepared to do a new pitch each week in class for the rest of the semester.

The verbal challenge you need to prep for next class session is…
You’ll have 60 seconds to focus on ONE feature of your product and how that feature improves the lives of your market.

One feature only. It should be the most important feature your product offers from your market’s perspective.

Instant Gratification via ShopThis
We’ve been discussing advertising — the good, the bad and the “let’s drive all our customers away” varieties. Check out this New York Times piece about ShopThis, which provides a way for consumers to instantly purchase products they see highlighted in stories or in advertisements.

Also note the partnerships behind this new endeavor. Many of you need to start thinking about how you’re going to integrate partnerships into your business plan materials. What’s in it for your partners vs. what’s in it for you and your startup business?

About debrajchico

I teach public relations for Chico State's Department of Journalism & Public Relations. Over the 20+ years of my career I've worked in high-tech agency, governmental and nonprofit PR. I teach courses in entrepreneurial journalism, writing and publication design, PR strategy, advise our student-managed PR agency, and oversee our internship program.

Posted on October 10, 2013, in Digital Media Startups and tagged , . Bookmark the permalink. Leave a comment.

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