Good afternoon DMSers.

Monday’s class will focus on two key questions:

1) What are your digital media startup ideas?

2) Of these three elements — product, market, team — which is most important?

Be sure that you review Homework 1 for a complete description of what’s due for your new business ideas. Also, we’ll be putting your ideas to the Made to Stick test. Check out this Today Show interview with the book’s authors for an overview (and see the details in Chapter 5 of Entrepreneurial Journalism). Expect Monday’s class to be highly interactive.

If you’re having problems getting started with your new business ideas, consider doing a Google search with the industry you’re most passionate about and the word entrepreneur. For example: fashion entrepreneurs. This can also help you with the DMS Blog that is due tomorrow.

Chapters 4 and 5 of the Briggs text will help you answer the second question above. And, it’s a great lead-in discussion to the next series of homework assignments.

I’m really looking forward to Monday’s session. Have a great weekend finalizing your new ideas.